7/31/2023 0 Comments American eagle bcg matrix![]() ![]() fall in the question marks section of the Pepsico’s BCG matrix. Question Marks – Since it’s a mystery whether the diet food and soda industry will boom in the future and will Pepsico’s products will find their place or not, Diet Pepsi, Pepsi Max, Quaker, etc. ![]() Other stars are Aquafina (the biggest selling mineral water brand in the USA), Tropicana, Gatorade, and Mountain Dew. Stars – Even though Pepsi’s share in the market has been reduced to 8.4%, it’s still the star for Pepsico because of its brand equity.Cash Cows – With a US market share of 58.8%, Frito Lay is the biggest cash cow for Pepsico.Here are the four quadrants of Pepsico’s growth-share matrix: The company has perfected its product mix over the years according to what’s working and what’s not. A perfect example to demonstrate the BCG matrix could be the BCG matrix of Pepsico. ![]()
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